Make Your Website Search Engine Friendly
Use fresh content. If you want people to come to your web site and to keep them coming back for more, you need to give them a reason to return to your web site. Hence, content rules. The fresher the content the better. Good content will keep your visitors coming back for more and more frequently.
Select Your Keywords
It is important that you use keywords in the meta tags. When you are deciding on your keywords, you have to think like your customers. Imagine that you’re one of your customers and you’re looking for the type of product or service, what keyword or keywords would you use for your search? Chances are, your customers will use the same.
Think of as many keywords as you can, even those that resembles slightly to the type of product or service you are offering. List these keywords in order of priority. Go to the major search engines, search for each of these keywords and see what comes up. Pay special attention to the description in each of the top listings and you likely to find some new keywords you may not have thought of before.
Here’re some recommendations when choosing your keywords:
- Limit your keywords to 200 words or less.
- Don’t repeat the same keyword more than 3 times
- Don’t list the same keywords next to each other (you could possibly get penalized for this).
Another thing you to will want to consider when selecting your keywords is to add the letter ‘s’ to the end of all your keywords (or add the appropriate plural form to the word). The reason for this is because most people search for keywords in the plural form. If all your keywords are singular, your page will not be listed when they search for it in the plural form. The plural form will allow your page to be listed when both the singular and plural forms are used in the search.
Change Titles Regularly
Each time you change the titles on your web site, the search engine robot or spider that visits your page sees a different title, which makes it think it is a new page and treat it as such by indexing it again. Now you have more than one listing for the same page! By changing your title periodically your page can be resubmitted and re-indexed multiple times by the search engines. You have to use tactic judiciously when resubmitting the same page several times as some consider it rather impolite or even unfair.
Don’t Use Frames
Most of the major search engines cannot follow frames links. If you must use frames make sure you use meta tags and / or submit multiple pages to the search engines that do not have frames but have text links instead.
Honesty is the best policy. Don’t try to spam or trick search engines because it will most likely backfire and your web site will not be included in the search engines. The best thing is to use relevant keywords that will help enhance the searches for your web pages.