According to analysis by Start2Asia, the dedicated business unit of Singapore-based management consulting firm Marketing that Works, maintaining quality standards and sustaining profitable growth in ASEAN as well as rapidly-evolving China brings forth many challenges. Companies require marketing strategies that enable them to build and nurture profitable business relationships for the long run.
To that end, Marketing that Works, in collaboration with Singapore company formation specialist Rikvin, have developed Start2Asia, a dedicated business unit to help high-potential companies achieve scalability and growth in ASEAN via Singapore.
“Singapore is fast becoming Southeast Asia’s business epicenter. With excellent business infrastructure, political stability and close bilateral ties with many of the world’s leading economies, Singapore offers many avenues for entrepreneurs to tap opportunities in the region,” said Mr. Satish Bakhda, Head of Operations at Rikvin.
Expanding a business in foreign markets such as the ASEAN region requires a sound new business development strategy. Rigorous market analysis as well as identification of market opportunities are therefore key towards this goal.”
– Mr. Antonio Acunzo, CEO of Marketing that Works
Commenting further, Mr. Antonio Acunzo, CEO of Marketing that Works, said, “Expanding a business in markets such as ASEAN requires sound new business development strategies. Rigorous market analysis as well as identification of market opportunities are therefore key towards this goal.”
Through its integrated suite of strategic consultancy, marketing, business development and corporate services, Start2Asia provides firms with one-stop business solutions for a smooth market entry in the region. They include the following:
- SINGAPORE COMPANY REGISTRATION: Incorporate a company and regional Asian office/branch in Singapore;
- FOREIGN MARKET ENTRY: Develop an effective entry plan in at least one Asian market;
- JOINT VENTURE: Develop a Joint Venture with a local partner in Asia and
- EXPORT: Export your products and/or services to selected markets in Asia.
“Start2Asia equips companies with a structural understanding of markets in Asia and well as the opportunities and potential therein. We deliver practical business frameworks and work closely with our clients to develop winning market entry strategies,” Mr. Acunzo added.
Mr. Massimiliano D’Aurelio, Chief Creative Officer of Marketing that Works also stressed the importance of bespoke communications campaigns for every market. “Markets in Asia present unique features and challenges,” he said. “Therefore, it is important to tailor marketing communications as well as advertising strategies to respective local markets. We look forward to assisting more businesses to fulfil their expansion dreams in Asia.”
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ABOUT MARKETING THAT WORKS!:
Established in 2005, Marketing that Works! is an international business and management consulting firm that is based in Singapore. In line with its corporate motto of “Redefining Global Marketing Strategy,” it has advised Asia-bound companies on international growth strategy.
Marketing that Works! provides Strategy, Marketing, Business, and Corporate services to achieve scalability and growth in selected markets in Asia, with a focus on Singapore, ASEAN and China.